When a
customer calls to a customer care department, the purpose of the call is to
find a resolution to an issue or an answer to a query. The solution to the
problem is the bare minimum he expects from his interaction with an agent. In a
customer’s eyes, the person on the other line is the brand itself. He expects
the agent to have the same values as endorsed by the brand he represents.
However, most of the times, agents fail to understand this expectation of the
caller and consider call resolution to be the only parameter they should be
judged on. This approach may seem alright for many customer service
outsourcing seekers, however, it is not the best in the current state
of competition.
Why Customer Service Fails When It Is Based on Resolution?
For someone
who really understands call center business, it is a
well-known fact that there is very little to choose between two experienced
call center agents on the basis of their call-resolving skills. Most agents
with the same level of experience have almost the same FCR (First Call
Resolution) ratings. However, one thing that they don’t have in common is their
CSAT (Customer Satisfaction) ratings, which are directly dependent on how they
make their customers feel on the call.
Agents who
are good at resolving queries and ensuring good customer experience are
incredibly valuable for an organization. On the other hand, agents who only
strive to resolve the query without paying any attention to the way customers
are reacting to their every instructions, often fail to keep their customer
satisfaction ratings high.
When agents
fail to keep customer satisfaction ratings high, a company runs the risk of
losing its customer to the competition. Hence, it is important for you to find
a customer service outsourcing
provider that excels at issue resolution and customer satisfaction.
Address Pain Points of Customer Service with Customer Service from NJ
Outsourcing customer
service is a big decision that needs to be taken with great care. When
you are looking for a vendor, you need to ensure that it has the capabilities
to keep your customers’ happy. A vendor should be able to address the common
pain points that trouble customers when they are on call with an agent. Below
is a list of some of the pain points:
1. Hindrance in communication: The quality of interaction between your
agent and customers often decides the fate of the call. Many times, it is seen
that an interaction between a customer and a non-native agent leads to
confusion on the call. This happens because many customers find different
accents hard to comprehend. Hence, it is best for business owners to use domestic outsourcing solutions.
2. Lack of performance reviews: Even the best agents are liable to drop
their levels when they discover that nobody is monitoring them. To ensure that
your best agents stay up to the task and new agents learn from their mistakes,
you should outsource your business to a call center that cares like Vcare.
3. Insufficient or inappropriate training: Without
the right training, it will be foolish to expect good results from your call
center agents. Therefore, you should be outsourcing customer service
to a vendor that has in-house capabilities to train agents in best customer
service practices.
Outsourcing
your business to just about anybody for economic benefits can cause you to
lose the trust of your customers. So, it is best to first do your research
about the vendor that you will be hiring and only then make a decision. For
companies plying their trade in the USA, customer service NJ companies
like Vcare offers a great option to outsource
your call center.